Epic Guide to Local SEO: Introduction to Local SEO

Now it seems you have no choice but to muck around with Google and the “local map,” and your effort to get more visible isn’t going the way you hoped. So now you’re looking for clear answers as to what’s going on and what needs to happen next. We’ve taken that knowledge and helped hundreds of businesses across the US, by getting them ranked high in Google to dominate their local markets.
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours . Doing so can help you gain trust from customers and impact local rankings. All the local SEO tricks in the world won’t help you if your content sucks. Put in the time to create great pieces and you’ll be rewarded with higher search engine rankings. A local SEO strategy can help you drive this kind of traffic by making your business visible to potential customers who are already searching online for the things you offer. In decades past, people found local businesses via the Yellow Pages.
Location landing pages are extremely important for local business but are often repetitive and uninteresting. This presentation will focus on strategies that can make your location landing pages useful and interesting to search engines and site visitors. We’ll discuss ways to incorporate first party data, third party data, and user generated content to create local landing pages that don’t fall short. Local SEO is an integral part of any SEO strategy for local businesses. Marketing Automation will help your audience find you when they search online if you have a storefront or service area. We hope you find this article helpful in your journey to gain brand recognition and authority on the net.
Automate responding to different types of Google reviews, set up templates, and respond in no time. Get a snapshot of how your visibility changes and learn what improvement was a bull’s eye. See how many viewed your profile or contacted you and how much time and money it saved. Every great partnership starts with that first email, phone call, or meeting. Simplified local marketing is just a hop, skip and a click away.
If you’re not sure of your business category, check the categories guide by Google or spy on your competitors. Let’s say you operate a digital marketing agency, open Google Maps, and search for a keyword related to your service. In this case, I could use “marketing agency or digital marketing agency.” This result will show you the category your competitors’ use.
In this eBook, we’ll explore the details of how local SEO works, how it differs from traditional SEO, and how to leverage a local strategy to outrank and outperform your competition. Another tip is to share your business page on your personal page and ask friends and family to share it on theirs, helping you reach even more people in the local area. Local SEO keywords need to be present in any page that includes information about who you are, what you do and where you do this. Check your analytics and you’ll likely see that a large chunk of your traffic is coming from mobile and tablet devices. If your website is not mobile responsive and looks a little nasty, visitors may leave and possibly won’t come back.
Choose three to five categories that focus on the services you provide rather than the results you help your customers achieve. Did you know that 1 in 3 Facebook users use the platform to find recommendations? This fact alone is enough to demonstrate the importance of generating and encouraging customer reviews. It’s super easy to set up as it’s been designed for first-timers. Also, if you have numerous locations, you can simply duplicate your ads and reassign the location.